Hi, I'm Jakob Pålsson

I co-founded Hyggligt with six experts in their fields including forestry, design, engineers and law to make continuous-cover forestry profitable at scale. As CTO I built the technology and the engineering team across hardware, AI, geospatial software, a Windows in-cab app and a customer-facing web platform.

I designed a custom RTK positioning hardware for the harvester head so the head shows on the map at centimeter accuracy on a moving machine in the forest. That's well beyond the harvester's onboard GPS. I led a Vinnova / Visual Sweden R&D project with Linköping University training an AI model on photorealistic synthetic forest data to identify tree species, disease and dead wood. The output feeds the optimization model so harvest decisions balance economics and biodiversity.

I tech-led the production pilot with Svenska kyrkan in the Diocese of Luleå: drone capture, per-tree analysis, centered selective-harvesting plan, our positioning hardware and the in-cab software. Operators followed the plan from day one, including ones who had never done selective harvesting before.

Backed by the Sting incubator, Forest Friends and angel investors. Esri partner. Google Cloud Startup Program.

Two years of contract work as Rint AB: fifteen-plus engagements across e-commerce, marketing-tech, GIS and 3D visualisation. Selected work:

Hatstore. I built hatstore.se from scratch in Svelte. Hatstore grew revenue 22% to SEK 304M, attributed in part to the new platform.

Activision. I built the Swedish PR site for the latest Call of Duty launch (Next.js). Reached 18M people and drove 800+ Swedish participants.

Apotek Hjärtat. I built a campaign site (Next.js, Google Sheets API) that recommends travel destinations with the fewest sunshine hours to reduce sunburn risk, plus a quiz with a paid trip as the prize. Reach 23.3M; every giveaway trip claimed.

Skånemejerier / Lindahls Kvarg. PR site featuring an AI-generated personalized workout song (Next.js, ffmpeg, generative audio).

Visualiseringscenter C. Digital twin of Norrköping municipality in Unreal Engine 5 + Cesium (Nanite, Lumen).

Doconomy. "The Sustainable Consumption Index": data visualisation showing how consumption affects the environment.

Reformaten. "Action Map": interactive Mapbox world map for policies, research and initiatives that improve food environments globally.

I owned the product and the full stack: a web platform, a cross-platform mobile app with geofencing, the firmware and cloud connectivity for in-house NFC terminals, a customer-configurable rules engine, file-import pipelines that ingested third-party scheduling files in any format, and ERP / accounting integrations that pushed processed time straight into payroll and invoicing.

We scaled to 2,500+ daily users, 250+ workplaces and 250,000+ shifts automatically processed per year. Manpower, Lernia and Randstad were among the customers. We cut customer time spent on timesheet reporting by more than 50%.

Pay-per-use commercial model.

Sparv Embedded builds precision atmospheric sensor systems, best known for the Windsond ultra-light radiosondes used on weather balloons.

I coached kids learning to program: games, robots, the lot. Started small and quickly became popular in Norrköping.

TI's Oslo office (originally the Norwegian company Chipcon, acquired by TI in 2006) is the worldwide HQ for low-power wireless. The site designs short-range, low-power RF SoCs (the CC series) for Bluetooth Low Energy, ZigBee and 802.15.4, used in consumer electronics, building automation and IoT.